Comment Summary

Which emerging media will see the most experimentation in the year ahead? (pick all that apply)
#	Response Date	Other comments:
1.	11/13/2008 7:43:00 PM	In the right environments, Digital OOH can be powerfully effective.
2.	11/13/2008 7:47:00 PM	With over 70 million in the Millennium generation, social networks appear to be very important
3.	11/13/2008 7:49:00 PM	Market where they shop & buy
4.	11/13/2008 7:56:00 PM	Hopefully marketers will take a lesson from Barack Obama.
5.	11/13/2008 8:06:00 PM	Sad, but true.
6.	11/13/2008 8:15:00 PM	not sure what digital out of home is?
7.	11/13/2008 8:51:00 PM	Video is fun fun fun. It just doesn't work in any controllable way (usually).
8.	11/13/2008 8:57:00 PM	Mobile phones' marketing/information potential is in its infancy. It is the most personal delivery device that has been developed.
9.	11/13/2008 9:04:00 PM	The electronic age is here in full swing but just how to figure out which way media should go? A little of everything?
10.	11/13/2008 9:28:00 PM	experimentation will diminish in a weakened economy
11.	11/13/2008 10:15:00 PM	I have yet to see real measurement on how many people are reached through any of these media, and who is acting on the messages being sent. Viral videos are often hilarious and just as often passed along with NO idea of the brand behind them. How is this a good use of media?
12.	11/13/2008 10:18:00 PM	I don't see us going toward any of these. I'm not sure where we're going next.
13.	11/14/2008 12:27:00 AM	Experimentation is slowing down all over - but mobile phones and online video seem now to be more mainstream
14.	11/14/2008 12:46:00 AM	The response here would vary dramatically by company / budget size.
15.	11/14/2008 4:57:00 AM	Whatever gets tested is going to have to be cheap as there's no budget for new right now.
16.	11/14/2008 9:07:00 AM	Includes experiential/events/action and guerilla marketing
17.	11/14/2008 8:17:00 PM	unstoppable
18.	11/18/2008 12:43:00 AM	Hard to even hazard a guess. Budgets will be so tight that what offers the absolute best opportunity may be funded but maybe not, too.
19.	11/18/2008 9:06:00 PM	I don't see a lot of "experimentation" in online video - it will grow but not in a planned experimental way. Conversely, mobile phone content acceptance will be a huge area as this becomes the de facto mode of human connectedness. Microsites will also grow as companies try to figure out what warrants them and what doesn't