Comment Summary

What is your greatest opportunity to "cut through the clutter" in 2009?
#	Response Date	Response Text
1.	11/13/2008 7:41:00 PM	better understanding of customers individual needs. Developing trust.
2.	11/13/2008 7:41:00 PM	Clear focus on priorities
3.	11/13/2008 7:42:00 PM	Targeted offers via deeper consumer profiling
4.	11/13/2008 7:42:00 PM	value message
5.	11/13/2008 7:43:00 PM	Create a proprietary marketing platform that a brand can "own" by licensing it or potentially buying it outright.
6.	11/13/2008 7:45:00 PM	Making every customer touch count; don't abuse any contact opportunity
7.	11/13/2008 7:47:00 PM	great ideas - presented by people who believe in the vision
8.	11/13/2008 7:48:00 PM	personalized greeting cards
9.	11/13/2008 7:49:00 PM	Creating a truly remarkable product that will sell itself because friends will be compelled to tell friends
10.	11/13/2008 7:50:00 PM	being more mobile than larger agencies
11.	11/13/2008 7:51:00 PM	Vision! And out of the box approach.
12.	11/13/2008 7:53:00 PM	really understanding with customers want to do
13.	11/13/2008 7:54:00 PM	Demonstrating "true" ROI, tied to financial statements of the company
14.	11/13/2008 7:55:00 PM	Relevancy relevancy relevancy
15.	11/13/2008 7:56:00 PM	Find an intensely emotional connection point relevant to the context of your consumers life and your brand. The economic situation should cause you to challenge your brand's assumed role and relevance in consumers' lives.
16.	11/13/2008 7:57:00 PM	Digital media
17.	11/13/2008 8:04:00 PM	being ready for opportunities and making forays and expansions into other areas to hedge against cutbacks elsewhere
18.	11/13/2008 8:06:00 PM	better service for more competitive price
19.	11/13/2008 8:13:00 PM	Executing a successful company blog and other social media representation.
20.	11/13/2008 8:14:00 PM	Breakthrough product innovations
21.	11/13/2008 8:27:00 PM	Understanding performance and refocusing spend on highly performing programs
22.	11/13/2008 8:35:00 PM	decreased budgets
23.	11/13/2008 8:51:00 PM	digital strategy - internet marketing
24.	11/13/2008 8:54:00 PM	letting go of old habits
25.	11/13/2008 8:57:00 PM	As one esteemed marketer has stated - by making your message relevant. (Both in content and delivery.)
26.	11/13/2008 9:02:00 PM	Daring to do something bold.
27.	11/13/2008 9:04:00 PM	Big, bold, loud, brand loyalty, differentiate - the only thing that fits is motorsports.
28.	11/13/2008 9:08:00 PM	customer relationship development
29.	11/13/2008 9:22:00 PM	Proving efficiency & strategy can co-mingle.
30.	11/13/2008 9:28:00 PM	very focused efforts on what has been previously proven.
31.	11/13/2008 9:39:00 PM	Leveraging online video.
32.	11/13/2008 9:43:00 PM	recognition as being a participant of everyones expectations
33.	11/13/2008 9:53:00 PM	Focused cross-functional strategy teams
34.	11/13/2008 9:53:00 PM	innovation
35.	11/13/2008 10:08:00 PM	new attractions, new offerings
36.	11/13/2008 10:11:00 PM	Focus on actual consumers instead of segments
37.	11/13/2008 10:15:00 PM	To be relevant - messages and initiatives that actually help consumers, rather than just sell product. Making an emotional - as well as a rational - connection. Being creative with a purpose. See Apple.
38.	11/13/2008 10:18:00 PM	Relevant, targeted emails.
39.	11/13/2008 10:37:00 PM	Provide customer service on top of an excellent product offering...to keep customers coming back.
40.	11/13/2008 10:54:00 PM	guerilla
41.	11/13/2008 10:56:00 PM	focus on clarity
42.	11/13/2008 11:14:00 PM	TAKE CHANCES.
43.	11/13/2008 11:17:00 PM	Budget to move outside the industry for innovation and implementation
44.	11/13/2008 11:26:00 PM	Simple. Clear. Consistent Messages.
45.	11/13/2008 11:37:00 PM	Don't know yet.
46.	11/14/2008 12:16:00 AM	Leveraging controlled test and learn opportunities to enhance marcom effectiveness and efficiency, and increasing innovation.
47.	11/14/2008 12:27:00 AM	Hang in there, keep abreast of all of the financial events and implications for the industries we work in, providing insights and support
48.	11/14/2008 12:46:00 AM	Continued investment in marketing while others are cutting back.
49.	11/14/2008 12:46:00 AM	Nudity. Just kidding. I don't believe there is one answer here independent from business/marketing objectives.
50.	11/14/2008 12:51:00 AM	Build relationships in innovative ways.
51.	11/14/2008 12:54:00 AM	When things get so desperate that client executives are willing to try anything.
52.	11/14/2008 1:15:00 AM	Social networking. On-site promotions wherever your target market gathers.
53.	11/14/2008 1:24:00 AM	I don't know
54.	11/14/2008 2:36:00 AM	sharp message
55.	11/14/2008 4:57:00 AM	Stay on Brand, not submit to the pressure to be only about sale.
56.	11/14/2008 7:22:00 AM	take advantage of technology and databases that are privately owned
57.	11/14/2008 8:46:00 AM	Brands getting braver at expressing a point of view - that will alienate some, but attract and build loyalty with others
58.	11/14/2008 8:58:00 AM	creativity
59.	11/14/2008 9:07:00 AM	Great products and great ideas
60.	11/14/2008 10:08:00 AM	target on line
61.	11/14/2008 10:39:00 AM	Social media
62.	11/14/2008 10:48:00 AM	Alternative media
63.	11/14/2008 11:50:00 AM	management positions removed
64.	11/14/2008 1:23:00 PM	Keep marketing when other's pull pack.
65.	11/14/2008 3:06:00 PM	Invest and Innovate
66.	11/14/2008 3:17:00 PM	e-newsletter
67.	11/14/2008 3:28:00 PM	innovative new products
68.	11/14/2008 3:55:00 PM	remaining true to our core: strategic work with an eye to ROI
69.	11/14/2008 4:00:00 PM	Large-scale partner events with retailers based on insights.
70.	11/14/2008 4:48:00 PM	Having your own blog or tribe to speak to.
71.	11/14/2008 4:49:00 PM	Kick ass customer experience
72.	11/14/2008 5:45:00 PM	Cross functional meetings with CPG companies to educate on sustainability options.
73.	11/14/2008 8:17:00 PM	real innovation
74.	11/14/2008 8:22:00 PM	Survive
75.	11/14/2008 8:31:00 PM	Think differently
76.	11/14/2008 11:11:00 PM	Refocusing on brand initiatives, not getting lost in the "new product development" panic.
77.	11/15/2008 4:37:00 AM	better market segmentation
78.	11/15/2008 7:17:00 AM	- Leveraging the consumer/shopper insights to really deliver on what she needs...making sure we're always marketing to those consumers/shoppers and not upper management.
79.	11/16/2008 12:57:00 AM	Product design and innovation are the most honest, lasting and valued ways to cut through the clutter and engender consumer attention and loyalty.
80.	11/16/2008 9:47:00 PM	Human capital in company as top priority
81.	11/16/2008 11:02:00 PM	efficiency software advances
82.	11/17/2008 2:27:00 AM	insight
83.	11/17/2008 2:33:00 AM	Great service and quality of work = value
84.	11/17/2008 4:33:00 PM	Having an acknowledged value proposition
85.	11/17/2008 9:44:00 PM	Listen closely and really understand the shopper.
86.	11/17/2008 10:41:00 PM	creating and executing programs that will emotionally engage consumers in order to foster brand loyalty so that client brands do not get caught up in price wars.
87.	11/18/2008 12:43:00 AM	??
88.	11/18/2008 9:06:00 PM	Truly single-minded, planned integrated marketing
89.	11/20/2008 6:17:00 PM	relentless and ruthless focus on the core business proposition. focus imc with a one-word internal brand idea.
90.	11/21/2008 5:21:00 PM	Connecting with influencers
91.	11/21/2008 7:28:00 PM	social media strategies tied to lifestyle/interest, rather than overt selling
92.	11/21/2008 8:59:00 PM	Engage in multi-directional conversations with our core consumers -- cut out and/or ignore the filters