Comment Summary

As budgets get tighter, what are your "must haves"?
#	Response Date	Response Text
1.	11/13/2008 7:41:00 PM	Any budget
2.	11/13/2008 7:42:00 PM	Consumer profiling tools to find cost-efficiencies in marketing initiatives
3.	11/13/2008 7:42:00 PM	consistent, proactive media relations
4.	11/13/2008 7:43:00 PM	Databases, sales trips, CRM
5.	11/13/2008 7:45:00 PM	The basics - SEM, SEO, email, customer reviews
6.	11/13/2008 7:47:00 PM	knowledge to differentiate
7.	11/13/2008 7:48:00 PM	direct mail
8.	11/13/2008 7:49:00 PM	Better products - see above
9.	11/13/2008 7:50:00 PM	good, smart, dynamic people
10.	11/13/2008 7:51:00 PM	It's happiness, more than every.
11.	11/13/2008 7:51:00 PM	Solid online advertising presence, solid, consistent branding/messaging, progressive company collateral, vision with backing - $$
12.	11/13/2008 7:53:00 PM	objectives linked to strategy linked to tactics -- a clear goal and a "small wins" plan to get there
13.	11/13/2008 7:54:00 PM	Investing and not spending marketing dollars
14.	11/13/2008 7:55:00 PM	a job
15.	11/13/2008 7:56:00 PM	Intimate knowledge of your customers' subconscious behavioral drivers.
16.	11/13/2008 7:57:00 PM	Digital media
17.	11/13/2008 7:57:00 PM	marketing campaign analysis, ROI, online campaign testing, web analytics
18.	11/13/2008 8:04:00 PM	iPhone, MacBook Pro, Adobe Creative Suite
19.	11/13/2008 8:06:00 PM	email.
20.	11/13/2008 8:11:00 PM	Skilled and motivated staff
21.	11/13/2008 8:13:00 PM	Not sure yet.
22.	11/13/2008 8:14:00 PM	Skilled, creative people
23.	11/13/2008 8:27:00 PM	Ability to understand what program elements drive performance
24.	11/13/2008 8:30:00 PM	Keeping brands top of mind in this current economic downturn and remaining relevant. Media is important to me as well as experiential marketing.
25.	11/13/2008 8:35:00 PM	online and website, limited printed collaterals
26.	11/13/2008 8:51:00 PM	better strategic digital resource allocation
27.	11/13/2008 8:54:00 PM	INNOVATION
28.	11/13/2008 8:54:00 PM	basics
29.	11/13/2008 8:57:00 PM	A secure job!
30.	11/13/2008 9:02:00 PM	Making sure customers have an opportunity to "participate" in the brand, so there is ownership to keep them coming back for more.
31.	11/13/2008 9:04:00 PM	Attention getters, while stimulating desire and action so the most salient brand loyalty engagements. No media.
32.	11/13/2008 9:08:00 PM	client communication
33.	11/13/2008 9:22:00 PM	Surplus creativity, better execution methods.
34.	11/13/2008 9:28:00 PM	to work with the most profitable channels and highest ROI partners. And to watch for weakening competitors.
35.	11/13/2008 9:33:00 PM	Measurement
36.	11/13/2008 9:39:00 PM	SEM, website, email programs, PR and thought leadership.
37.	11/13/2008 9:43:00 PM	brand image=genuine value
38.	11/13/2008 9:51:00 PM	Clear goals and objects from the client. If they are holding us accountable, they need to be held accountable as well.
39.	11/13/2008 9:53:00 PM	Focus, Focus, Focus!
40.	11/13/2008 9:53:00 PM	information
41.	11/13/2008 10:08:00 PM	talented, smart people
42.	11/13/2008 10:11:00 PM	Great idea, safe execution
43.	11/13/2008 10:15:00 PM	Smart people giving advice and creativity.
44.	11/13/2008 10:18:00 PM	Co-mailed catalogs
45.	11/13/2008 10:37:00 PM	Quality in everything we do - internally and externally speaking.
46.	11/13/2008 10:56:00 PM	direct mail
47.	11/13/2008 11:14:00 PM	CLOSE THE SALE.
48.	11/13/2008 11:17:00 PM	Movement to outside of the industry
49.	11/13/2008 11:26:00 PM	Plan the work. Work the plan. Manage budget and have a strong ROI
50.	11/13/2008 11:37:00 PM	Give me jut a few talented creative staff. I can do without everything else.
51.	11/14/2008 12:16:00 AM	Getting back to the basics and leveraging programs that deliver measurable ROMI.
52.	11/14/2008 12:27:00 AM	Insurance, good relationship with our bank manager
53.	11/14/2008 12:46:00 AM	A clear and focused strategy.
54.	11/14/2008 12:51:00 AM	Input.
55.	11/14/2008 12:54:00 AM	The clients' belief in the power of targeted creative.
56.	11/14/2008 1:15:00 AM	Good stories.
57.	11/14/2008 1:24:00 AM	Improved communication with and cooperation from the client.
58.	11/14/2008 2:36:00 AM	ROI
59.	11/14/2008 3:51:00 AM	staff training
60.	11/14/2008 4:57:00 AM	Balancing immediate ROI vs Brands.
61.	11/14/2008 7:22:00 AM	skilled staff
62.	11/14/2008 8:58:00 AM	a level head
63.	11/14/2008 9:07:00 AM	On-line presence - good sites, SEM etc
64.	11/14/2008 10:08:00 AM	patience
65.	11/14/2008 10:39:00 AM	Social media
66.	11/14/2008 10:48:00 AM	Special services
67.	11/14/2008 11:50:00 AM	a job
68.	11/14/2008 1:23:00 PM	Websites.
69.	11/14/2008 2:51:00 PM	Bright people who can keep getting up after being knocked down.
70.	11/14/2008 3:06:00 PM	Must continue to shore up consumer demand.
71.	11/14/2008 3:17:00 PM	New Website, more functionality
72.	11/14/2008 3:55:00 PM	access to proformas, goals, etc to make sure we're making the best use of the budget available to help client meet their goals (and tracking mechanisms to determine that)
73.	11/14/2008 4:00:00 PM	Insights. Shopper marketing programs.
74.	11/14/2008 4:48:00 PM	Focus and vision.
75.	11/14/2008 4:49:00 PM	Basic inquiry generation
76.	11/14/2008 5:45:00 PM	Budget to meet in person with consumers, CPGs and retailers to stay ahead of needs, wants and desires.
77.	11/14/2008 8:17:00 PM	focus: fewer, bigger, better clear and coherent ideas team understanding
78.	11/14/2008 8:22:00 PM	A job.
79.	11/14/2008 8:31:00 PM	creative thinking
80.	11/14/2008 11:11:00 PM	Strong strategic partners in my researchers; the autonomy to determine how the research budget is best spent.
81.	11/15/2008 4:37:00 AM	benchmarking
82.	11/15/2008 7:17:00 AM	- High ROI marketing tools/events - Consumer/tested ideas - there's no room for "mess ups"
83.	11/16/2008 9:47:00 PM	Research on alternative financial sources + negotiation
84.	11/16/2008 11:02:00 PM	leads
85.	11/17/2008 2:27:00 AM	Alcohol
86.	11/17/2008 2:33:00 AM	coffee, music
87.	11/17/2008 4:33:00 PM	That's easy: ROI
88.	11/17/2008 9:44:00 PM	current research on the shopper
89.	11/17/2008 10:41:00 PM	must have a program that emotionally engages consumers in order to foster brand loyalty and avoid getting caught up in price wars.
90.	11/18/2008 12:18:00 AM	Items that continue to promote the brand so that we can show retailers our marketplace relevance.
91.	11/18/2008 12:43:00 AM	Funds for product development otherwise we can't grow very much.
92.	11/18/2008 9:06:00 PM	Great creative that allows efficient placement
93.	11/20/2008 6:17:00 PM	metrics, metrics, metrics. anything else is someone's opinion.
94.	11/21/2008 5:21:00 PM	better targeting / segmentation, clear and competting brand positioning, integrated execution home to store
95.	11/21/2008 7:28:00 PM	smart, scrappy talent
96.	11/21/2008 8:59:00 PM	Strategic relevance, mainstream publicity