þÿ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"><html xmlns="http://www.w3.org/1999/xhtml"><head><title>reveries - survey - points of pain II</title><link media="all" href="css/Export.css" type="text/css" rel="stylesheet" /><meta http-equiv="Content-Type" content="text/html; charset=utf-8" /><meta http-equiv="Content-Language" content="en" /></head><body><div style="padding:0px 0px 15px 0px;font:bold 16px Verdana;" align="left"> <table width="490" border="0" cellspacing="0" cellpadding="0" height="50"> <tr> <td align="center" valign="bottom"><img src="../../../Rev_Images/REV_top_coolnews_new.jpg" height="100" width="400" usemap="#REV_ArchiveLogob864e440" border="0"/><br/> </td> <td align="center" valign="bottom"> <table width="200" border="0" cellspacing="0" cellpadding="0"> <tr> <td align="center"> <div align="center"> <table width="200" border="0" cellspacing="0" cellpadding="0"> <tr> <td> <div align="center"></div> <div style="font-family: Arial" align="right"></div> </td> </tr> </table> </div> </td> </tr> </table> </td> </tr> </table> <table width="600" border="0" cellspacing="0" cellpadding="0"> <tr> <td bgcolor="white" width="5"></td> <td bgcolor="#f0ffff" width="150"> <div align="center"> <table width="150" border="0" cellspacing="2" cellpadding="0" bgcolor="white" height="42"> <tr height="42"> <td bgcolor="#dcdcdc" width="150" height="42"> <div align="center"> <b><span class="StoryBodyClass"><font size="2">NOVEMBER 2008</font></span></b></div> </td> </tr> </table> </div> </td> <td> <table width="550" border="0" cellspacing="5" cellpadding="0" height="49"> <tr> <td><img src="../../../Rev_Images/navtop.jpg" height="17" width="567" usemap="#navtopbc787bb4" border="0"/></td> </tr> <tr> <td><img src="../../../Rev_Images/navbot.jpg" height="17" width="567" usemap="#navbotbc787cef" border="0"/></td> </tr> </table> </td> </tr> </table> <br/> </div> <div style="padding:0px 0px 15px 0px;font:bold 16px Verdana;" align="center"> <p>Points of Pain II<br/> <br/> </p> </div> <div style="margin-bottom:15px"><table class="rsltsmry" cellspacing="1" cellpadding="0"><thead><tr><th class="hdr" colspan="4">1. Is the marketing business more fun, less fun or just as fun today as it was a year ago?</th></tr></thead><tbody><tr><th class="dflt" colspan="2">&nbsp;</th><th class="freq">Response<br />Percent</th><th class="cnt">Response<br />Count</th></tr><tr><td class="rowLabel">More Fun</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:19.8795180722892%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">19.9%</td><td class="cnt">33</td></tr><tr><td class="rowLabel">Just as Fun</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:33.7349397590361%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">33.7%</td><td class="cnt">56</td></tr><tr><td class="rowLabel"><b>Less Fun</b></td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:46.3855421686747%;"><img src="images/t.gif" height="12" /></div></td><td class="freq"><b>46.4%</b></td><td class="cnt">77</td></tr><tr><td align="right" colspan="3"><a class="itBtn" href="1_0.html"><img alt="view comment" src="images/viewcomment.gif" width="48" height="16"></a>Other comments:</td><td class="cnt">43</td></tr></tbody><tfoot><tr><td>&nbsp;</td><th class="answ" colspan="2">answered question</th><td class="answ"><b>166</b></td></tr><tr><td><div class="spacer">&nbsp;</div></td><th class="skip" colspan="2">skipped question</th><td class="skip"><div class="spacer"><b>0</b></div></td></tr></tfoot></table></div><div style="margin-bottom:15px"><table class="rsltsmry" cellspacing="1" cellpadding="0"><thead><tr><th class="hdr" colspan="4">2. Which of these marketing issues is most likely to keep you awake at night? (pick as many as apply)</th></tr></thead><tbody><tr><th class="dflt" colspan="2">&nbsp;</th><th class="freq">Response<br />Percent</th><th class="cnt">Response<br />Count</th></tr><tr><td class="rowLabel">Client-Agency Relationship</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:18.7878787878788%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">18.8%</td><td class="cnt">31</td></tr><tr><td class="rowLabel">Retailer-Brand Relationship</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:9.09090909090909%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">9.1%</td><td class="cnt">15</td></tr><tr><td class="rowLabel">Cutting Through the Clutter</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:33.3333333333333%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">33.3%</td><td class="cnt">55</td></tr><tr><td class="rowLabel">Attaining Consumer/Shopper Insights</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:16.3636363636364%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">16.4%</td><td class="cnt">27</td></tr><tr><td class="rowLabel">Executing Ideas</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:27.2727272727273%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">27.3%</td><td class="cnt">45</td></tr><tr><td class="rowLabel">Lack of Media Strategy</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:10.9090909090909%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">10.9%</td><td class="cnt">18</td></tr><tr><td class="rowLabel">Lack of Management Vision</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:38.1818181818182%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">38.2%</td><td class="cnt">63</td></tr><tr><td class="rowLabel"><b>Inadequate Budgets</b></td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:53.3333333333333%;"><img src="images/t.gif" height="12" /></div></td><td class="freq"><b>53.3%</b></td><td class="cnt">88</td></tr><tr><td class="rowLabel">ROI</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:29.0909090909091%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">29.1%</td><td class="cnt">48</td></tr><tr><td align="right" colspan="3"><a class="itBtn" href="2_0.html"><img alt="view comment" src="images/viewcomment.gif" width="48" height="16"></a>Other comments:</td><td class="cnt">20</td></tr></tbody><tfoot><tr><td>&nbsp;</td><th class="answ" colspan="2">answered question</th><td class="answ"><b>165</b></td></tr><tr><td><div class="spacer">&nbsp;</div></td><th class="skip" colspan="2">skipped question</th><td class="skip"><div class="spacer"><b>1</b></div></td></tr></tfoot></table></div><div style="margin-bottom:15px"><table class="rsltsmry" cellspacing="1" cellpadding="0"><thead><tr><th class="hdr" colspan="4">3. Which of the following best describes the role of most agencies today?</th></tr></thead><tbody><tr><th class="dflt" colspan="2">&nbsp;</th><th class="freq">Response<br />Percent</th><th class="cnt">Response<br />Count</th></tr><tr><td class="rowLabel">Strategic</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:17.6100628930818%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">17.6%</td><td class="cnt">28</td></tr><tr><td class="rowLabel">Tactical</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:22.0125786163522%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">22.0%</td><td class="cnt">35</td></tr><tr><td class="rowLabel"><b>Executional</b></td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:33.3333333333333%;"><img src="images/t.gif" height="12" /></div></td><td class="freq"><b>33.3%</b></td><td class="cnt">53</td></tr><tr><td class="rowLabel">Creative</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:16.9811320754717%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">17.0%</td><td class="cnt">27</td></tr><tr><td class="rowLabel">Irrelevant</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:10.062893081761%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">10.1%</td><td class="cnt">16</td></tr><tr><td align="right" colspan="3"><a class="itBtn" href="3_0.html"><img alt="view comment" src="images/viewcomment.gif" width="48" height="16"></a>Other comments:</td><td class="cnt">25</td></tr></tbody><tfoot><tr><td>&nbsp;</td><th class="answ" colspan="2">answered question</th><td class="answ"><b>159</b></td></tr><tr><td><div class="spacer">&nbsp;</div></td><th class="skip" colspan="2">skipped question</th><td class="skip"><div class="spacer"><b>7</b></div></td></tr></tfoot></table></div><div style="margin-bottom:15px"><table class="rsltsmry" cellspacing="1" cellpadding="0"><thead><tr><th class="hdr" colspan="4">4. How big a threat are store brands to national brands?</th></tr></thead><tbody><tr><th class="dflt" colspan="2">&nbsp;</th><th class="freq">Response<br />Percent</th><th class="cnt">Response<br />Count</th></tr><tr><td class="rowLabel">Large</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:39.375%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">39.4%</td><td class="cnt">63</td></tr><tr><td class="rowLabel"><b>Medium</b></td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:46.25%;"><img src="images/t.gif" height="12" /></div></td><td class="freq"><b>46.3%</b></td><td class="cnt">74</td></tr><tr><td class="rowLabel">Small</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:14.375%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">14.4%</td><td class="cnt">23</td></tr><tr><td class="rowLabel">Not at All</td><td style="width:98%;white-space:nowrap">&nbsp;</td><td class="freq">0.0%</td><td class="cnt">0</td></tr><tr><td align="right" colspan="3"><a class="itBtn" href="4_0.html"><img alt="view comment" src="images/viewcomment.gif" width="48" height="16"></a>Other (please specify)</td><td class="cnt">27</td></tr></tbody><tfoot><tr><td>&nbsp;</td><th class="answ" colspan="2">answered question</th><td class="answ"><b>160</b></td></tr><tr><td><div class="spacer">&nbsp;</div></td><th class="skip" colspan="2">skipped question</th><td class="skip"><div class="spacer"><b>6</b></div></td></tr></tfoot></table></div><div style="margin-bottom:15px"><table class="rsltsmry" cellspacing="1" cellpadding="0"><thead><tr><th class="hdr" colspan="4">5. What are the greatest obstacles to innovation today? (pick as many as apply)</th></tr></thead><tbody><tr><th class="dflt" colspan="2">&nbsp;</th><th class="freq">Response<br />Percent</th><th class="cnt">Response<br />Count</th></tr><tr><td class="rowLabel">No Budget</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:43.125%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">43.1%</td><td class="cnt">69</td></tr><tr><td class="rowLabel"><b>No Strategy/Vision</b></td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:67.5%;"><img src="images/t.gif" height="12" /></div></td><td class="freq"><b>67.5%</b></td><td class="cnt">108</td></tr><tr><td class="rowLabel">Marketing "hates" Sales (and vice versa)</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:12.5%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">12.5%</td><td class="cnt">20</td></tr><tr><td class="rowLabel">Product Development "hates" Marketing (and vice versa)</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:11.875%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">11.9%</td><td class="cnt">19</td></tr><tr><td class="rowLabel">Cultural Inertia</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:41.25%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">41.3%</td><td class="cnt">66</td></tr><tr><td align="right" colspan="3"><a class="itBtn" href="5_0.html"><img alt="view comment" src="images/viewcomment.gif" width="48" height="16"></a>Other comments:</td><td class="cnt">29</td></tr></tbody><tfoot><tr><td>&nbsp;</td><th class="answ" colspan="2">answered question</th><td class="answ"><b>160</b></td></tr><tr><td><div class="spacer">&nbsp;</div></td><th class="skip" colspan="2">skipped question</th><td class="skip"><div class="spacer"><b>6</b></div></td></tr></tfoot></table></div><div style="margin-bottom:15px"><table class="rsltsmry" cellspacing="1" cellpadding="0"><thead><tr><th class="hdr" colspan="4">6. Which emerging media will see the most experimentation in the year ahead? (pick all that apply) </th></tr></thead><tbody><tr><th class="dflt" colspan="2">&nbsp;</th><th class="freq">Response<br />Percent</th><th class="cnt">Response<br />Count</th></tr><tr><td class="rowLabel"><b>Social Networks</b></td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:60.3658536585366%;"><img src="images/t.gif" height="12" /></div></td><td class="freq"><b>60.4%</b></td><td class="cnt">99</td></tr><tr><td class="rowLabel">Mobile Phones</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:52.4390243902439%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">52.4%</td><td class="cnt">86</td></tr><tr><td class="rowLabel">Digital Out-of-Home</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:19.5121951219512%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">19.5%</td><td class="cnt">32</td></tr><tr><td class="rowLabel">Retail Media</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:17.6829268292683%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">17.7%</td><td class="cnt">29</td></tr><tr><td class="rowLabel">Microsites</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:21.3414634146341%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">21.3%</td><td class="cnt">35</td></tr><tr><td class="rowLabel">Online Video</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:27.4390243902439%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">27.4%</td><td class="cnt">45</td></tr><tr><td align="right" colspan="3"><a class="itBtn" href="6_0.html"><img alt="view comment" src="images/viewcomment.gif" width="48" height="16"></a>Other comments:</td><td class="cnt">19</td></tr></tbody><tfoot><tr><td>&nbsp;</td><th class="answ" colspan="2">answered question</th><td class="answ"><b>164</b></td></tr><tr><td><div class="spacer">&nbsp;</div></td><th class="skip" colspan="2">skipped question</th><td class="skip"><div class="spacer"><b>2</b></div></td></tr></tfoot></table></div><div style="margin-bottom:15px"><table class="rsltsmry" cellspacing="1" cellpadding="0"><thead><tr><th class="hdr" colspan="4">7. Which retail programs will see the most experimentation in the year ahead? (pick all that apply)</th></tr></thead><tbody><tr><th class="dflt" colspan="2">&nbsp;</th><th class="freq">Response<br />Percent</th><th class="cnt">Response<br />Count</th></tr><tr><td class="rowLabel">In-Store Events</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:27.7777777777778%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">27.8%</td><td class="cnt">45</td></tr><tr><td class="rowLabel">Customer Service</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:20.9876543209877%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">21.0%</td><td class="cnt">34</td></tr><tr><td class="rowLabel"><b>Loyalty Programs</b></td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:52.4691358024691%;"><img src="images/t.gif" height="12" /></div></td><td class="freq"><b>52.5%</b></td><td class="cnt">85</td></tr><tr><td class="rowLabel">Online/Offline Integration</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:48.7654320987654%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">48.8%</td><td class="cnt">79</td></tr><tr><td class="rowLabel">Price Promotions</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:38.2716049382716%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">38.3%</td><td class="cnt">62</td></tr><tr><td class="rowLabel">Brand Promotions</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:12.3456790123457%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">12.3%</td><td class="cnt">20</td></tr><tr><td align="right" colspan="3"><a class="itBtn" href="7_0.html"><img alt="view comment" src="images/viewcomment.gif" width="48" height="16"></a>Other comments:</td><td class="cnt">6</td></tr></tbody><tfoot><tr><td>&nbsp;</td><th class="answ" colspan="2">answered question</th><td class="answ"><b>162</b></td></tr><tr><td><div class="spacer">&nbsp;</div></td><th class="skip" colspan="2">skipped question</th><td class="skip"><div class="spacer"><b>4</b></div></td></tr></tfoot></table></div><div style="margin-bottom:15px"><table class="rsltsmry" cellspacing="1" cellpadding="0"><thead><tr><th class="hdr" colspan="3">8. What is your greatest opportunity to "cut through the clutter" in 2009?</th></tr></thead><tbody><tr><th class="dflt" colspan="2">&nbsp;</th><th class="cnt">Response<br />Count</th></tr><tr><td align="right" colspan="2"><a class="itBtn" href="8_0.html"><img alt="view comment" src="images/viewcomment.gif" width="48" height="16"></a></td><td class="cnt">92</td></tr></tbody><tfoot><tr><td>&nbsp;</td><th class="answ" colspan="1">answered question</th><td class="answ"><b>92</b></td></tr><tr><td><div class="spacer">&nbsp;</div></td><th class="skip" colspan="1">skipped question</th><td class="skip"><div class="spacer"><b>74</b></div></td></tr></tfoot></table></div><div style="margin-bottom:15px"><table class="rsltsmry" cellspacing="1" cellpadding="0"><thead><tr><th class="hdr" colspan="3">9. As budgets get tighter, what are your "must haves"?</th></tr></thead><tbody><tr><th class="dflt" colspan="2">&nbsp;</th><th class="cnt">Response<br />Count</th></tr><tr><td align="right" colspan="2"><a class="itBtn" href="9_0.html"><img alt="view comment" src="images/viewcomment.gif" width="48" height="16"></a></td><td class="cnt">96</td></tr></tbody><tfoot><tr><td>&nbsp;</td><th class="answ" colspan="1">answered question</th><td class="answ"><b>96</b></td></tr><tr><td><div class="spacer">&nbsp;</div></td><th class="skip" colspan="1">skipped question</th><td class="skip"><div class="spacer"><b>70</b></div></td></tr></tfoot></table></div><div style="margin-bottom:15px"><table class="rsltsmry" cellspacing="1" cellpadding="0"><thead><tr><th class="hdr" colspan="4">10. Type of company: </th></tr></thead><tbody><tr><th class="dflt" colspan="2">&nbsp;</th><th class="freq">Response<br />Percent</th><th class="cnt">Response<br />Count</th></tr><tr><td class="rowLabel">Agency</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:21.1538461538462%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">21.2%</td><td class="cnt">33</td></tr><tr><td class="rowLabel">Manufacturer</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:16.6666666666667%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">16.7%</td><td class="cnt">26</td></tr><tr><td class="rowLabel">Service Industry</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:9.61538461538462%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">9.6%</td><td class="cnt">15</td></tr><tr><td class="rowLabel"><b>Consulting Firm</b></td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:21.7948717948718%;"><img src="images/t.gif" height="12" /></div></td><td class="freq"><b>21.8%</b></td><td class="cnt">34</td></tr><tr><td class="rowLabel">Marketing Services</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:7.69230769230769%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">7.7%</td><td class="cnt">12</td></tr><tr><td class="rowLabel">Media</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:4.48717948717949%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">4.5%</td><td class="cnt">7</td></tr><tr><td class="rowLabel">Academia</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:1.28205128205128%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">1.3%</td><td class="cnt">2</td></tr><tr><td class="rowLabel">Not-For-Profit</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:1.92307692307692%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">1.9%</td><td class="cnt">3</td></tr><tr><td class="rowLabel">Retail</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:5.12820512820513%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">5.1%</td><td class="cnt">8</td></tr><tr><td class="rowLabel"><a class="itBtn" href="10_0.html"><img alt="view comment" src="images/viewcomment.gif" width="48" height="16"></a>Other (please specify)</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:10.2564102564103%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">10.3%</td><td class="cnt">16</td></tr></tbody><tfoot><tr><td>&nbsp;</td><th class="answ" colspan="2">answered question</th><td class="answ"><b>156</b></td></tr><tr><td><div class="spacer">&nbsp;</div></td><th class="skip" colspan="2">skipped question</th><td class="skip"><div class="spacer"><b>10</b></div></td></tr></tfoot></table></div><div style="margin-bottom:15px"><table class="rsltsmry" cellspacing="1" cellpadding="0"><thead><tr><th class="hdr" colspan="4">11. If Manufacturer or Service industry, which Industry: </th></tr></thead><tbody><tr><th class="dflt" colspan="2">&nbsp;</th><th class="freq">Response<br />Percent</th><th class="cnt">Response<br />Count</th></tr><tr><td class="rowLabel">Apparel</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:1.42857142857143%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">1.4%</td><td class="cnt">1</td></tr><tr><td class="rowLabel">Automotive</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:1.42857142857143%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">1.4%</td><td class="cnt">1</td></tr><tr><td class="rowLabel">Computer/Software</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:5.71428571428571%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">5.7%</td><td class="cnt">4</td></tr><tr><td class="rowLabel">Consumer Electronics</td><td style="width:98%;white-space:nowrap">&nbsp;</td><td class="freq">0.0%</td><td class="cnt">0</td></tr><tr><td class="rowLabel">Financial Services</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:4.28571428571429%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">4.3%</td><td class="cnt">3</td></tr><tr><td class="rowLabel">Healthcare/Pharmaceutical</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:5.71428571428571%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">5.7%</td><td class="cnt">4</td></tr><tr><td class="rowLabel">Media/Entertainment</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:7.14285714285714%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">7.1%</td><td class="cnt">5</td></tr><tr><td class="rowLabel">Packaged Goods</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:20%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">20.0%</td><td class="cnt">14</td></tr><tr><td class="rowLabel">Restaurant</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:1.42857142857143%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">1.4%</td><td class="cnt">1</td></tr><tr><td class="rowLabel">Retail</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:4.28571428571429%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">4.3%</td><td class="cnt">3</td></tr><tr><td class="rowLabel">Telecomm</td><td style="width:98%;white-space:nowrap">&nbsp;</td><td class="freq">0.0%</td><td class="cnt">0</td></tr><tr><td class="rowLabel">Travel & Leisure</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:4.28571428571429%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">4.3%</td><td class="cnt">3</td></tr><tr><td class="rowLabel"><a class="itBtn" href="11_0.html"><img alt="view comment" src="images/viewcomment.gif" width="48" height="16"></a><b>Other (please specify)</b></td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:44.2857142857143%;"><img src="images/t.gif" height="12" /></div></td><td class="freq"><b>44.3%</b></td><td class="cnt">31</td></tr></tbody><tfoot><tr><td>&nbsp;</td><th class="answ" colspan="2">answered question</th><td class="answ"><b>70</b></td></tr><tr><td><div class="spacer">&nbsp;</div></td><th class="skip" colspan="2">skipped question</th><td class="skip"><div class="spacer"><b>96</b></div></td></tr></tfoot></table></div><div style="margin-bottom:15px"><table class="rsltsmry" cellspacing="1" cellpadding="0"><thead><tr><th class="hdr" colspan="4">12. Size of Company: </th></tr></thead><tbody><tr><th class="dflt" colspan="2">&nbsp;</th><th class="freq">Response<br />Percent</th><th class="cnt">Response<br />Count</th></tr><tr><td class="rowLabel"><b>Less Than $500MM</b></td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:71.9178082191781%;"><img src="images/t.gif" height="12" /></div></td><td class="freq"><b>71.9%</b></td><td class="cnt">105</td></tr><tr><td class="rowLabel">$501MM - $999MM</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:8.21917808219178%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">8.2%</td><td class="cnt">12</td></tr><tr><td class="rowLabel">$1B - $2B</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:4.10958904109589%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">4.1%</td><td class="cnt">6</td></tr><tr><td class="rowLabel">$2B-$5B</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:4.79452054794521%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">4.8%</td><td class="cnt">7</td></tr><tr><td class="rowLabel">$5B- $10B</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:3.42465753424658%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">3.4%</td><td class="cnt">5</td></tr><tr><td class="rowLabel">$10B+</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:7.53424657534247%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">7.5%</td><td class="cnt">11</td></tr></tbody><tfoot><tr><td>&nbsp;</td><th class="answ" colspan="2">answered question</th><td class="answ"><b>146</b></td></tr><tr><td><div class="spacer">&nbsp;</div></td><th class="skip" colspan="2">skipped question</th><td class="skip"><div class="spacer"><b>20</b></div></td></tr></tfoot></table></div><div style="margin-bottom:15px"></div> <div style="margin-bottom:15px"><table class="rsltsmry" cellspacing="1" cellpadding="0"><thead><tr><th class="hdr" colspan="4">13. Number of years in marketing:</th></tr></thead><tbody><tr><th class="dflt" colspan="2">&nbsp;</th><th class="freq">Response<br />Percent</th><th class="cnt">Response<br />Count</th></tr><tr><td class="rowLabel"><b>More than 15</b></td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:61.6883116883117%;"><img src="images/t.gif" height="12" /></div></td><td class="freq"><b>61.7%</b></td><td class="cnt">95</td></tr><tr><td class="rowLabel">Ten to 15</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:16.2337662337662%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">16.2%</td><td class="cnt">25</td></tr><tr><td class="rowLabel">Five to 10</td><td style="width:98%;white-space:nowrap"><div class="freqbar" style="width:12.3376623376623%;"><img src="images/t.gif" height="12" /></div></td><td class="freq">12.3%</td><td class="cnt">19</td></tr><tr><td class="rowLabel">Fewer than 5</td><td 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