(correct responses are in red)

Thinking of checking out a movie this December? So are about 4 million "Lord of the Rings" fans. What is the title of the second installment in this trilogy?

Responses  Number of Responses  Percentage Lord of the Rings: Two Towers 160 51% Lord of the Rings: The Return of the King 64 20% Lord of the Rings: The Hobbit 80 25% Lord of the Onion Rings: Frodo Gets Flame-Broiled 3 1% Other 8 3% Total 315

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Video games have surpassed movies as the biggest entertainment industry. Grand Theft Auto III is an example of a game that has taken a page from Hollywood -- from its cinematic look to its big marketing hype. Where does the car-stealing action of Grand Theft Auto III take place?

Responses   Number of Responses  Percentage Twin City 52 17% Gotham City 77 25% Liberty City 162 52% Mayberry 11 3% other 9 3% Total 311

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The downloading of digital music files has had a huge effect on not only the music business but the way people listen to music as well – being able to create their own CDs has led music buyers to want CDs of "singles" from various artists. Which series of compilation CDs, now in its 9th volume, has gone platinum, double, triple and quadruple platinum?

Responses Number of Responses   Percentage Solid Gold 119 38% Give 'Em The Boot 12 4% Now That's What I Call Music 152 49% The Chipmunks Sing Michael Bolton 10 3% other 17 5% Total 310

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Sure, we all know the gang from the sitcom, "Friends" -- they've only been a top-rated show for the last seven years. So, just what are the first and last names of each of the show's characters?

Correct Response: Ross and Monica Geller, Chandler Bing, Rachel Green,
Joey Tribbiani, Phoebe Buffay

Responses Number of Responses   Percentage Correct 131 41% Incorrect/Partial 116 36% Don't Know 72 23% Total 319

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Survivor is probably one of the most talked-about series on TV today. It's now starting its fourth season in the South Pacific. Can you name its previous 3 locales?

Correct Response: 1-South China Seas, 2-Australian Outback, 3-Africa

Responses Number of Responses   Percentage Correct 55 17% Incorrect/Partial 181 57% Don't Know 83 26% Total 319

For "bonus points," where would you stage the next season of Survivor and why?

Verbatim Responses

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Do you work at:

Responses Number of Responses   Percentage advertiser/brand 55 19% ad agency 50 17% promotion agency 25 8% direct agency 4 1% PR firm 13 4% consulting firm 33 12% marketing services company 50 17% media firm 22 7% retailer 10 3% other 57 19% Total 319

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Number of years in marketing?

Responses Number of Responses   Response Ratio less than five 105 35% 5-10 82 28% 10-15 52 18% over 15 58 20% Total 297