 |
|
privacy policy
|
|
|
|
|
|
To what extent do your marketing plans rely on price
to motivate consumer purchases?
|
| Responses |
Number of
Responses |
Percentage |
| somewhat |
|
202 |
61% |
| not at all |
|
59 |
18% |
| totally |
|
51 |
16% |
| don't know |
|
7 |
2% |
| other |
|
10 |
3% |
|
|
329 |
|
|
|
|
In general, what is the effect of price discounts on a brand's success?
|
| Responses |
Number of
Responses |
Percentage |
| negative |
|
76 |
26% |
| positive |
|
69 |
24% |
| neither |
|
25 |
9% |
| both |
|
87 |
30% |
| don't know |
|
16 |
6% |
| other |
|
14 |
5% |
|
|
287 |
|
|
|
|
Is it possible to build a brand's image while discounting its price?
|
| Responses |
Number of
Responses |
Percentage |
| yes |
|
140 |
49% |
| no |
|
32 |
11% |
| maybe |
|
93 |
33% |
| don't know |
|
8 |
3% |
| other |
|
13 |
4% |
|
|
286 |
|
|
|
|
What have you learned about what it takes to trigger a sale?
If it's not price alone, then what is it?
|
|
|
Can you name a brand that successfully pulled out of a downward price discounting spiral?
If so, how did they do it?
|
| Responses |
Number of
Responses |
Percentage |
| advertiser/marketer/brand |
|
98 |
35% |
| ad agency |
|
33 |
12% |
| promotion agency |
|
18 |
6% |
| direct agency |
|
2 |
1% |
| PR firm |
|
6 |
2% |
| consulting firm |
|
42 |
15% |
| marketing services company |
|
36 |
13% |
| media firm |
|
19 |
7% |
| retailer |
|
16 |
5% |
| other |
|
12 |
4% |
|
|
282 |
|
|
Number of years in marketing?
|
| Responses |
Number of
Responses |
Percentage |
| fewer than five |
|
45 |
16% |
| 5-10 |
|
71 |
26% |
| 10-15 |
|
52 |
19% |
| more than 15 |
|
106 |
39% |
|
Total
|
274 |
|
|
|
|
 |
|
