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VERBATIMS
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To what extent do your marketing plans rely on price to motivate consumer purchases?
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| Automotive client is now shifting brand-building marketing $$$ to incentives & discounts |
| brand and product attributes |
| financial ratings (AAA, AAA-, etc) and Reputation. |
| good balance between quality , adv, price |
| MORE THAN SOMEWHAT, ALMOST 80% |
| Our customers are segmented into price categories based upon a likelyhood to remain there. |
| Price alone cannot be the draw. There's always someone cheaper. |
| Quality |
| we sell a service, not merch... |
| We sell "value" first |