VERBATIMS |
Are most promotions based on new ideas? |
| only the good ones |
| No, they should be based on objectives. |
| there are very few new ideas! |
| localized ideas |
| both - new ideas and previous ideas that have shown results |
| some new ideas, many old ones. |
| About 25%. |
| new ideas and new twists on old ideas |
| sometimes a restatement or establishment of an existing idea...gee...I never thought about it that way before...sometime innovation is suitable...it depends on the strategic context and the reason for the underlying benefit and message behind the promotion. |
| Some are; some are not |
| sometimes |
| new twists on old ideas |
| neither, some new, some old, many are mixtures of both |
| not always |
| re-working of good ideas |
| Usually a new creative spin on proven vehicles |
| most are new, some are not |
| somewhat |
| Both yes and no. I just depends. |
|
new ideas but old patterns of behavior |
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a mixture of old & new
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good promotions put on a new twist to proven ideas |
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not necessarily
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Sometimes. It could also be based upon a brands positioning or need. |
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revamped old ideas (not reinventing the wheel, but rather putting new rims on it!) |
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New concepts but not necessarily ideas.
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