Best Known For?

VERBATIMS

Are promotions best known for:

winning something

Short Term Gains

trying to move something stuck

I think in our specialty, aviation, it's trinkets and trash for the most part. However, I like to use promos most often to get consumer feedback. Sometimes for "thank you" and brand building.

name acquisition

Getting Buyers to Buy

providing a short term sales lift

increasing sales at reduced margins

short-term volume initiatives

increasing leads

Tie--building brand/affecting consumer behavior

Unfortunately, promotions have their beginning in an effort to increase sales. This should not always be the case. Promotions would be more meaningful if they each had their purpose, whether to increase sales, increase brand image, retain customers, etc.

increasing traffic

trial generation of new products

all of the above but building brand image/creativity/and changing LONG TERM behavior

short-term sales boosts

loading stores

getting a brand idea into something real to put into the audiences hands

could be building brand inage or increasing sales. Depends