VERBATIMS |
In general, which medium offers the greatest potential for creating new promotional ideas? |
| event |
| out reach/on-site |
| events-guerilla |
| new promotional ideas won't come from mediums, they'll come from new concepts |
| Event Marketing and/or tie-in's partnerships |
| events |
| trade shows |
| all the above and to hit the consumer in many ways |
| our clients use outbound sales - so I would say direct to consumer |
| the combination of these media is the best and most creative |
| think new big |
| Will require multiple mediums working together |
| Integration of several media leads to new synergies, new ways for one medium to pay off another. |
| everywhere is fair game for the newest ideas |
| partnerships with other organizations |
| live promos/non traditional media |
| relationship & sponsorship marketing |
| event marketing |
| events |
|
Strategic Cross Promotional Partnerships |
|
partner programs
|
| Depending on the product, all of the above or none of the above...This is not a good question...? |
| media don't create ideas; they serve them |
|
Field Mktg |
|
Mediums don't create new ideas - mediums convey promotions.
|
| all of the above |
| a creative mix of new and old media |
|
Event/Field Marketing |
|
radio
|
| special events |
| all of the above |
|
something that hasn't been done yet. |
|
event marketing
|
| Event marketing |
| greatest potential is in using a blend of mediums |
|
impossible to pick one |
|
Product tag-alongs
|
| sms |
| Ambient Media |
|
the human experience |
|
All if done right
|
| events |
| radio |
|
word of mouth |
|
all of the above including local marketing
|
| completely new untapped spaces |