Which topic is of greatest interest to you?

Responses  Number of Responses  Percentage careers in marketing 24 7% client-agency relationships 24 7% consumer insights 169 47% e-commerce/Internet 24 7% global marketing 20 6% marketing management 46 13% retailer-mfr. relationship 18 5% technologies for marketing 19 5% other 14 4%  Total 358

other Verbatim Responses

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Which marketing discipline is of greatest interest to you?

Responses   Number of Responses  Percentage advertising 49 14% alliance marketing 13 4% brand identity/packaging 74 21% direct/database mktg. 27 8% Internet/interactive mktg. 31 9% marketing research 55 15% media 7 2% promotion marketing 70 20% other 30 8%  Total 356

other Verbatim Responses

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Which product/service category is of greatest interest to you?

Responses Number of Responses   Percentage automotive 11 3% consumer packaged goods 100 28% entertainment 34 10% food service 10 3% financial services 29 9% high-technology 39 11% retailing 57 16% travel/leisure 18 5% other 53 15%  Total 328

other Verbatim Responses

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What do you see as the biggest opportunity/challenge for 2002?

Verbatim Responses

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How can we make Reveries and Cool News more valuable to you?

Verbatim Responses

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Do you work at:

Responses Number of Responses   Percentage advertiser 104 29% ad agency 52 15% promotion agency 35 10% direct agency 7 2% PR firm 12 3% consulting firm 40 11% marketing services company 56 16% media firm 14 4% retailer 12 4% other 18 5%  Total 350

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Number of years in marketing?

Responses Number of Responses   Response Ratio less than five 88 25% 5-10 97 28% 10-15 66 19% over 15 100 28%  Total 351