"Other" Responses
What does your company or client think of shopper marketing as a potentially productive promotion platform (shopper marketing defined as promoting to leverage various shopper need states)?
Other: don't know
Other: They won't do it until they understand the returns, but are unwilling to invest resources to determine what the returns are. Sounds a lot like "entry level job available, experience necessary."
Other: Clients in support. Agencies behind. Retailers further behind.
Other: We're doing it today
Other: not on our clients radar screen yet
Other: Promos grounded in key learnings/insights are always more effective even if it's just from a sell-in perspective--retailers listen to research and are often providing it to us so they are more willing to accept a program that's tailored to their shoppers.
Other: Doing it. Identifying and satisfying met and unmet needs based on purchase history.