"Other" Responses
When your company or agency researches a promotion concept for your company's most important retailers, what type of research does it conduct? (Check all that apply)
Other: search engine groups and search trends
Other: test with small group surveys/polls
Other: 'grandmother research" - if at all
Other: All apply - depends.
Other: Lack of research is one of the biggest problems in CPG today. Ready ... shoot ... aim!
Other: Leverage past promotional history
Other: proprietary trending algortitm
Other: there is a serious lack of research for promotional briefs. Hence us developing a promotional planning tool.
Other: Advisory council
Other: Professional advice
Other: Purchase data analysis.