"Other" Responses
What do you view as the principal impediment in your company or clients to maximizing the potential of consumer promotion over the next 5 years?
Other: balance and focus between b2b and b2c
Other: budget and staffing constraints
Other: Leadership embracing and valuing the change.
Other: Resources other than funding
Other: N/A - as I head up an agency
Other: Client confusion and lack of clarity in objectives and expectations
Other: The speed at which we develop and execute seems to get tighter every week--at some point you're not doing your best work
Other: We're fine but other clients and outside influences are clueless
Other: share and agreed actionable insights