"Other" Responses |
|
In general, how well versed are your Company's or client's promotion development people with the objectives, strategies, tactics, shopper objectives and promotion protocols (dos and don'ts) of your company's key retailers?
|
| Other: Not well enough - but we should be. A significant issue with retailer execution is lack of resources and follow-up. |
| Other: You mean there are things to KNOW about CPG? Hell, I thought even our admins could do this job ... |
| Other: when it becomes an issue - we all cry |