"Other" Responses |
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How would you characterize your company's or client's current state of readiness to develop and execute consumer promotions that take all key factors into account - brand objectives, consumer objectives, retailer objectives and shopper objectives? (Pick one)
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| Other: Many promotions may emphasize one over the other - In our case, it the brand that typically looses out |
| Other: Only a few of us are capable and need methodology support. Most have not yet bought into the premise. |
| Other: I would describe our readiness in this way: asleep at the switch. |
| Other: away from corproate headquarters, we fall short of equity building promotions |