"Other" Responses
Which attribute is the most important determinant in your company on whether or not a promotion was successful?
Other: depends on the objective of the promotion
Other: Any combination of all of the above. Sometimes the goal is increase awareness, somtimes to move product.
Other: Balance of vol and ROI...with increased brand awareness a close second...its the sweetspot of the three though
Other: Varies, client by client and promotion by promotion.
Other: Volume + ROI
Other: you want to move volume while building the brand and the bond with the consumer
Other: POS sales versus same period previous year - not shipments
Other: volume response or efficient cost per inquiry/response/lead
Other: We compare the metrics achieved against the metrics expected. Achieving the goal is key!
Other: All of above
Other: a combination of short term volumes and mid term equity values appreciation
Other: High closure rate among selected shoppers. Shows we are listening well.