How would you assess the <i>quality</i> and <i>effectiveness</i> of the promotions your company or agency has developed and executed over the past 8 years (since 1997)?

"Other" Responses

How would you assess the quality and effectiveness of the promotions your company or agency has developed and executed over the past 8 years (since 1997)?

Other: Not sure, didn't measure much in the beginning

Other: M&E is still seriously lacking when reviewing promotions.