Do most marketers today have a retail strategy?

Responses Number of Responses   Percentage yes 86 42% no 86 42% don't know 22 11% other 11 5% Total 205

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Do most brand marketers view retail primarily as a:

Responses Number of Responses   Percentage distribution channel 145 69% marketing medium 8 3% both 53 25% neither 3 2% other 2 1% Total 211

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Are most marketing programs at retail:

Responses Number of Responses   Percentage consumption driven 72 35% shipment driven 66 32% both 55 27% neither 4 2% other 7 3% Total 204

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What are the keys to marketing brands through retail?

Verbatim Responses

Which companies are best at marketing through retail and why?

Verbatim Responses

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Do you work at:

Responses Number of Responses   Percentage advertiser/marketer/brand 58 30% ad agency 15 8% promotion agency 20 10% direct agency 1 1% PR firm 6 3% consulting firm 33 17% marketing services company 37 19% media firm 7 3% retailer 7 3% other 11 6% Total 195

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Number of years in marketing?

Responses Number of Responses   Percentage fewer than five 27 14% 5-10 38 19% 10-15 46 23% more than 15 88 44% Total 199