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VERBATIMS
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Do most marketers today have a retail strategy?
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yes, but maybe focus is too narrow, related to shelf space or limited pos promotions
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| Some have a strategy for the key national accounts, such as WalMart that has a fairly rigid set of acceptable in-store practices |
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yes, but it isn't always realistic or executed properly
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they think they do, but don't
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Some brands may think POS is a retail strategy
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They have a variety of strategies but they rarely are brand building based, but rather commodity oriented.
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a few but not most, some by brand, others by company
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depends on category - food , yes
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Some do
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they think they do
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top accounts but nothing below
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Category Marketing mostly
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