How important is Shopper Marketing perceived to be in your company or client at present? We're considering it but are putting all our effort in motorsports marketing. I'm french, the "shopper marketing" is the new fad in France, so everybody is concerned, but nobody knows exactly what it is!! It's something our business is always thinking about - especially in the Christmas/Holiday season. Moderately Important - we are doing some studies as we have seen the value in closing the sale but i wouldn't put t as a top 5 priority.