What changes, if any, has your company made to overcome these barriers? (pick all that apply) Reorganizing and creating new department with responsibility for all marketing at retail, including shopper marketing. Will have same status as brand marketing and sales. Aligning it with motorsports program with a branding process. Shifted focus from providing pure marketing support to including leasing support strategies for our clients. none Nothing yet we are an agency so cannot really answer on behalf of multiple clients None Made shopper research & insights a dedicated & focused position in the organization. Sales is working with Distributor Network to help Distributors in this area. As a manufacturer, we rely on their expertise. We revamped our brand positioning.