Based on your experience in your company or client, which factors are most important to becoming an effective shopper-centric organization? (pick all that apply) Need for consideration and integration of technology in the retail marketing mix Allowing some research to be more broadly, category-focused with no guarantee that our brand is always the solution. Getting our Distributors to understand this as well. Modifying compensation and performance objectives to reflect focus on profitable customer sales improvement. having the guts to share mixed information about how shoppers interact with your brand to open wider strategic doors and opportunities, avoid the self-serving taint of many current research efforts Better measurement of behavior brought about by shopper marketing. Make everyone a part of the info-gathering process, but use those outside experts to expand your vision, scope and overall understanding of this shopper. Engaging floor employees knowledge of retailer strategies and available shopper marketing by account