What does Shopper Marketing "Success" look like in your company or client, in terms of hard benefits? (pick only one) the retailer wants improved category results, not one brand at the expense of others. Get what we deserve at shelf (facings, pricing, position, targeted promotions) Expanding the level of customer needs satisfied. Driven by more purchasing and more frequent visits. none at this moment New users or new ways of using product and growing the category for the retailers Incremental display activity Improved levels and ratios along loyalty stages focused on improving conversion significantly