"Other" Responses
Our media planning fully integrates messaging to reach consumers as they travel to, into, and at the point-of-decision.
Other: not currently using traditional media due to BME
Other: NA no stores
Other: I am not connected nor do I own a company
Other: Don't have a consumer market, just b to b
Other: Media planning is too often fragmented by specialty and governed by 'lowest cost CPM' thinking rather than a strategy of surrounding the consumer decision
Other: We don't control our clients' media planning.
Other: No media at the moment
Other: n/a
Other: it will