"Other" Responses
My company (or agency) has a plan to better understand how consumers shop and buy our brands at retail.
Other: We'd like to and are working to do so
Other: no "retail" involved
Other: NA
Other: n/a
Other: NA
Other: Proposed to our financial services clients, but only really embraced by retailers
Other: n/a
Other: not in consumer retail - but planning this for our b to b culture
Other: see above - but yes, we are working on better understanding of how and why they buy
Other: We have a lot of information but not the specific stuff that will make a difference. We are engaged in the development of what something like this would look like, what we could expect and how actiuonable it can be. Ironically, our client's business is dependendent on touchpoint and there are many.
Other: our audience is retailers - not consumers (but we study retailers)