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LOST & FOUND
As retailers find their own brand identities, will manufacturers lose theirs? A discussion featuring Mike Salzberg of Campbell Soup, Daren Sorenson of Coca-Cola, Ken Fenyo of Kroger, Nick Vlahos of Clorox and Ken Barnett of MARS Advertising.
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SIXTH SENSE
Getting at what really drives your brand's growth. A discussion featuring Eric Plaskonos of Philips N.A., Sheryl Adkins-Green of Alberto Culver, Grant Harrison of Humana Inc., Delaine Hampton of Procter & Gamble and Zain Raj of Euro RSCG. (pdf)
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RETAIL'S DETAILS
What you don't know about your shoppers could hurt you. A discussion featuring Frances Allen of Dunkin' Donuts, James Damian of Best Buy, Paula Beadle of WaMu, Michael Copeland of Cabela's and David Sommer of GroupM Retail. (pdf)
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IMAGINE
Take a giant step inside your mind. A discussion on the future of innovation featuring Ann Lewnes of Adobe, Todd Peters of Staples, Mats Rönne of Electrolux, Watts Wacker of FirstMatter and Rodney Mason of Hawkeye. ( pdf)
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HOOK, LINE & LOYALTY
A great relationship is its own reward. A discussion featuring Scott Deaver of Avis Budget Group, Ken Fenyo of The Kroger Co., Steve Fuller of L.L. Bean, David Gitow of Barnes & Noble, Eric Leininger of McDonald's and David Norton of Harrah's Entertainment. (pdf)
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TUNE-IN, OPT-OUT
Old media aren't dead, but they sure smell funny. A discussion featuring Jim Garrity of Wachovia, Chuck Fruit of The Coca-Cola Company, John Gilbert of TJX Companies and Steve Pinetti of Kimpton Hotels & Restaurants. (pdf)
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EYE OF THE ICON
When it comes to iconic status, some brands have it while others never will. A discussion featuring Andrea Spiegel of JetBlue, Joe Tripodi of Allstate Insurance, Kellie Krug of Visa U.S.A. and Zain Raj of Euro RSCG Chicago. (pdf)
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INSIDE INSIGHTS
The secrets and surprises of getting at consumer insights. A discussion featuring Ruby Anik of Best Buy, Larry Flanagan of MasterCard Worldwide, Cindy Hennessy of Cadbury-Schweppes, Carol Wentworth of True Value and Spencer Hapoienu of Insight Out of Chaos. (pdf)
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WHERE'S THE BIG IDEA?
With the right people, an open atmosphere and tuned-in insights, you can innovate with the best of them. Featuring Stephen Berkov of Audi, Jim Figura of Colgate-Palmolive, Seth Godin of Squidoo, Mike Linton of eBay and Dori Molitor of WomanWise. (pdf)
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RINGING UP RETAIL
More media dollars are flowing to retail, but how can marketers be sure their money is well spent? Featuring Mike Perry of Kraft Foods, Bob Thacker of OfficeMax, Lisa Bradner of Forrester Research and Jon Kramer of MediaCart Holdings. (pdf)
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THE ECONOMICS OF IMAGERY
What is the impact of brand image on marketing R.O.I.? A roundtable discussion featuring Jeff Glueck of Travelocity, Ed Faruolo of CIGNA, Allen Olivo of Yahoo! and David Norris of OnRequest Images. (more)
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