RICHARD COSTELLO is manager of corporate marketing communications for General Electric, with oversight for all of the company's communications to customers and consumers. He is currently focused on development of a licensing strategy for the GE brand, various branding issues related to the Internet and e-commerce, as well as keeping GE's advertising fresh and exciting here and around the globe. Prior to joining GE, he was a Vice President at McCann Erickson Inc. in New York.