MICHAEL J. KEYES is senior vice president, director of marketing for Brown-Forman Spirits America, where he directs and oversees all marketing activities within Brown-Forman Spirits America. He has held a variety of positions at the company since 1991, including vice president and brand director for Jack Daniel's. Previously, he was category manager for Scotch Whisky brands at Hiram Walker/Allied Lyons, and held sales and marketing positions with Stroh Brewery Company.