CAREN BERLIN. President and CEO of GoldnFish Marketing Group. Previously she was president and CEO of Arc Marketing , which she joined in 1995, when it acquired Fresh Perspectives, a consumer promotion agency she co-founded with Steve Gold in 1986. Brand management and new product development background includes General Foods, on the Log Cabin Syrup and Post Raisin Bran brands. Arc's clients include Procter & Gamble, Cadillac, KitchenAid, Coca-Cola, Microsoft, Perrier and MasterCard.


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