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POST-RECESSION MEDIA. Which are the greatest media opportunities in a post-recession economy? Barbara Johnson of Marketing Management Analytics (MMA) provides lessons learned from past recessions and insights into winning media strategies for a post-recession economy.
 Barbara Johnson is a senior vice president of MMA, a leading provider of marketing mix analysis with clients including Kraft Foods and Bristol-Myers Squibb. She joined MMA in 1991, having begun her career with General Electric in corporate marketing, providing marketing consulting services company-wide.
Barbara also worked for Millward Brown, where she managed copy testing, ad tracking, concept/product tests, and other custom studies for Fortune 500 companies. Barbara holds a BA from University of Connecticut and a MBA from University of Rhode Island.
MMA has modeled over 650 brands ranging from sliced cheese to satellite dishes to motion pictures. MMA also provides sales forecasting software, competitive and portfolio analysis, and trade solutions.
To register for this free, 45-minute webinar, including live Q&A, on June 4th (11 a.m. EDT) or June 5th (2 p.m, EDT), please please fill out the form below and select the date and time of your choice.
Attendance is limited to 20 people. Each attendee will receive a free copy of MMA's latest white paper: "Marketing Analytics: Not Just For Packaged Goods Anymore."
We will email a link and other details to you. Many thanks for your interest!
Please note: All Fields Must Be Completed to Register.
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