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A conversation with Tracy VanBibber, senior vice-president of sales of The Dial Corporation.
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Rumors of category management's demise have been greatly exaggerated. By Michael Shinall.
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The four fronts of the upcoming Olympic brand battle. By Zoran Svetlicic and Frank H. Vial.
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Magnify mega-events through a micro lens. By Rodney Mason.
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How ChexQuest turned brand involvement into emotional commitment. By Dori Molitor.
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Digital signage networks offer a new kind of creative canvas. By Stuart Armstrong.
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All great brand identities are now retailer-specific. By Al Wittemen.
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If your brand is not part of a shopper solution, you've got a problem. By Jon Kramer. (pdf)
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She spends more than you think she does -- and is more loyal too. By Lois Seidl and Jeff Friedlaender. (pdf)
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A better shopping experience means daring to be different. By Michael Shinall. (pdf)
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Engage, delight and convert shoppers through insightful product packages. By Al Wittemen. (pdf)
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Shoppers today are anything but "captive audiences." By Stuart Armstrong. (pdf)
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Neuroscience exports insights directly from the brain. By Patrick Meyer and Robin Austin. (pdf)
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The art of creating a social media campaign for Toyota. By Scott Goodson. (pdf)
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Best Buy is winning with women … and everyone else. By Dori Molitor. (pdf)
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Merchandising 2.0. Retail is everywhere a transaction happens. By Stuart Armstrong. (pdf)
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Entertaining Trust. How widgets, webisodes and ecosystems can rejuvenate your brand. By Rodney Mason. (pdf)
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Westfield USA finds its identity in just two kinds of shoppers. By Kendra Wehmeyer and Kara McCartney. (pdf)
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Tip This. Was Madonna a fluke and Hush Puppies an accident? By Chip Martella. (pdf)
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Brand Sliders. An innovative tool offers sliding-scale answers to brand-strategy questions. By Martin Bishop. (pdf)
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Points of Innovation. If you want to innovate like a retailer, you need to think like a shopper. By Al Wittemen. (pdf)
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Teeny Shoppers. For innovation at retail, look no further than your own pocket. By Stuart Armstrong. (pdf)
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The DNA of ROI. What Safeway started could make or break your brand. By Chris Hoyt. (pdf)
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Accelerate Your Innovation. Stronger growth demands faster innovation. By Patrick Meyer and Robin Austin. (pdf)
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How the five senses create intuition … and build trust and loyalty. By Dori Molitor. (pdf)
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Is "friending" ending CRM-ing? By Charlie Tarzian.
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The same old CRM is not good enough. By Scott Goodson. (pdf)
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Using loyalty data goes way beyond crunching numbers. By Spencer Hapioenu. (pdf)
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Touchscreens help shoppers navigate the store, and give them a reason to come back. By Stuart Armstrong. (pdf)
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WhiteWave reinvents the dairy department and builds shopper loyalty. (pdf)
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Retail arrives as a brand-building medium. Do you have a plan? By Chris Hoyt. (pdf)
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The seven dimensions of profitable loyalty management. By Michael Kryzston and Killian Schafffer. (pdf)
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A new study reveals eight simple factors driving shopper satisfaction, loyalty and word-of-mouth. By Al Wittemen. (pdf)
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Design should not only look great, but also make shoppers act. By Jonathan Dodd. (pdf)
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Someone turns 50 every eight seconds. Are you following the money trail? By Dori Molitor. (pdf)
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Onitsuka Tiger ambushes Nike and Adidas with an explosion of TV-free ideas. By Scott Goodson. (pdf)
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Tesco capitalizes on key trends to conquer America. By Bryan Gildenberg. (pdf)
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Forget about brand identity. It's all about the shopper's identity. By Al Wittemen. (pdf)
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For consumers, being green is not a fad. It's a seismic, long-term shift in self-definition and behavior. By Russ Meyer. (pdf)
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It's been ten years since Tom Peters declared women's economic clout, but most marketers are still in the dark. By Dori Molitor. (pdf)
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A new study of shopper culture examines the role of shopping in everyday life. By Meg Kinney. (pdf)
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Lego's top competitor changes the game with a mom-inspired manifesto of creativity for kids. By Scott Goodson. (pdf)
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Social networks should take notes from Ian Schrager and the Delano Hotel. By Bradley Kay. (pdf)
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Five steps to unlock your brand's identity and unleash business growth. By Karen Strauss. (pdf)
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What the average brand could learn from the Apple brand about the shopping experience. By Al Wittemen. (pdf)
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The Oprahfication of Kleenex, Cadillac and Corona. By Dori Molitor. (pdf)
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Put the marketing into event marketing and help make CMOs brand heroes again. By Charlie Tarzian. (pdf)
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As retail evolves, brands must re-align. By Jim Lucas. (pdf)
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The Latino potential at retail is bigger and pdf exciting than most marketers realize. By Ted Taft. (pdf)
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In-store can learn from online about insights. By Leslie Warshaw. (pdf)
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Cincinnati Ballet attracts a younger, hipper audience. By Patty Bloomfield. (pdf)
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Consolidation is reason enough to organize for shopper marketing. By Chip Hoyt. (pdf)
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Heineken makes champions of a billion soccer fans. By Scott Goodson. (pdf)
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Pitney Bowes turns its custom-published magazine into a new business-platform. By Neil Metviner. (pdf)
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The greatest retailers don't just serve their customers with courtesy. They treat them like friends. By Dori Molitor. (pdf)
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If the reasons for getting into shopper marketing "ain't exactly clear," then stop and "take a look at what's goin' down." By Chris Hoyt. (pdf)
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Fresh food at retail challenges traditional packaged goods. By Al Wittemen. (pdf)
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The U.K.'s top retailer is headed for the U.S. Are you ready to rumble? By Jonathan Dodd. (pdf)
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A local pizza chain dominates Domino's and pummels Pizza Hut. By Doug Spak. (pdf)
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We need to stop roaring at customers and allow them to be part of a conversation. By Jim Schroer. ( pdf)
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Recency & Relevancy replace Reach & Frequency in today's media world. By Jon Kramer. (pdf)
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Millions of Americans join a huge, social experiment. By Scott Goodson. (pdf)
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A routine line-extension becomes a game-changing innovation for Thomas' Bagelbread. By Gary Fraser and Bryan Mattimore. (pdf)
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Safeway supermarkets satisfies its shareholders by putting its shoppers first. By Kevin O'Mahoney. (pdf)
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Adidas delivers brand experiences to match the passions of World Cup fans. By Laurie Coots. (pdf)
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Pantone aspires to inspire the global creative community. By Drew Coburn and Jeff Verses of G2 Branding and Design. (pdf)
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Coach, Starbucks and NASCAR use 'NextGen' strategies to create customer loyalty. By Jim Schroer, ceo of Carlson Marketing. (pdf)
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If everything around Shopper Marketing is evolving, then so, too, must our approach to its creative. By Meg Kinney, evp of The Integer Group. (pdf)
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Schwan's creates brand enthusiasm by finding a deep, soul connection between moms and their teenage kids. By Dori Molitor, ceo, WomanWise. (more)
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The past, present -- and possible future -- of Nike Town's in-store media network. By Terry Scannell, founder of iPsigns. (more)
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Ohio turns teens into anti-smoking activists with an integrated, grassroots marketing campaign. By Brian Newberry, vp/gm, Northlich. (more)
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