Roundtables

Retail Roundtable 2010
  Checkout Checkup. Insights, integration and collaboration bring retail success. A discussion featuring Tia Newcomer of Hewlett-Packard, Jay Contessa of Sun Products, Mary Goggans of Kimberly-Clark, and Al Wittemen of TracyLocke. (pdf) or (text)
 
Innovation Roundtable 2010
  Better Things. Innovation just isn't what it used to be. A discussion featuring Claudia Poccia of Avon mark, Jevin Eagle of Staples, Randy Carlson of Diageo, and Jim Porçarelli of Active International. (pdf) or (text)
 
Loyalty Roundtable
  High Fidelity. A discussion on shopper loyalty with Richard McDonald of Fender, Steve Rotterdam of DC Comics, Peter O'Reilly of the NFL, Joe Dobrow of Sprouts Farmers Market and Spencer Hapoienu of Insight Out of Chaos. (pdf) or (text)
 
Media Roundtable
  Being Social. A discussion on social media featuring Bonin Bough of PepsiCo, Aaron Magness of Zappos, Richard Binhammer of Dell, Bert MuMars of Newell Rubbermaid and John Andrews of Collective Bias. (pdf) or (text)
 
Brand Identity Roundtable
 
Tug of War. Featuring Simon Uwins of Fresh & Easy, Tom Britanik of Clorox, Rita Bargerhuff of 7-Eleven, Chris Heye of Welch's and Masha Sajdeh of Arc Worldwide. (pdf) or (text)
 
Retail Roundtable
 
Aisles Wide Open. Featuring Kim Feil of Walgreens, Barry Judge of Best Buy, Stew Leonard Jr. of Stew Leonard’s and Zain Raj of Euro RSCG. (pdf) or (text)
 
Retail Roundtable
 
Talking with Shoppers. Featuring Sonja Mathews of PepsiCo, Mark Scott of Kimberly-Clark, John Glace of Johnson & Johnson and Jason Sorley of Marketing Drive. (pdf) or (text)
 
Innovation Roundtable
 
Next Big Thing. Will the Great Recession bring out the best and brightest?  A discussion featuring Michael Mendenhall of Hewlett-Packard, Patia McGrath of General Electric, John Fish of AstraZeneca and Patrick Meyer of Now Inc. (pdf) or (text)

 
Loyalty Roundtable
 
Back in Bed. What must agencies do to feel the love again? A discussion featuring Mark Mears of The Cheesecake Factory, Jim Zambito of Johnson & Johnson, Bill Pearce of Del Monte and Chris Maher of Greenlight. (pdf) or (text)

 
Media Roundtable
 
Screen Test. Digital-media networks get ready for their close up. A discussion featuring Andy Austin of AT&T Stores, Laura Davis-Taylor of Retail Media Consulting, Suzanne Alecia of OVAB and Stuart Armstrong of EnQii Americas. (pdf) or (text)
 
Identity Roundtable
 
Lost & Found. As retailers find their own brand identities, will manufacturers lose theirs?  A discussion featuring Mike Salzberg of Campbell Soup, Daren Sorenson of Coca-Cola, Ken Fenyo of Kroger, Nick Vlahos of Clorox and Ken Barnett of MARS Advertising.  (pdf) or (text)

 
Insights Roundtable
 
Sixth Sense.
Getting at what really drives your brand's growth.  A discussion featuring Eric Plaskonos of Philips N.A., Sheryl Adkins-Green of Alberto Culver, Grant Harrison of Humana Inc., Delaine Hampton of Procter & Gamble and Zain Raj of Euro RSCG. (pdf)

 
Retail Roundtable
 
Retail's Details.
What you don't know about your shoppers could hurt you.  A discussion featuring Frances Allen of Dunkin' Donuts, James Damian of Best Buy, Paula Beadle of WaMu, Michael Copeland of Cabela's and David Sommer of GroupM Retail.  (pdf)

 
Innovation Roundtable
 
Imagine. Take a giant step inside your mind.  A discussion on the future of innovation featuring Ann Lewnes of Adobe, Todd Peters of Staples, Mats Rönne of Electrolux, Watts Wacker of FirstMatter and Rodney Mason of Hawkeye. ( pdf)

 
Hook Line & Loyalty Roundtable
 
Hook, Line & Loyalty. A great relationship is its own reward.  A discussion featuring Scott Deaver of Avis Budget Group, Ken Fenyo of The Kroger Co., Steve Fuller of L.L. Bean, David Gitow of Barnes & Noble, Eric Leininger of McDonald's and David Norton of Harrah's Entertainment. (pdf)

 
Tune-in Opt-out Roundtable
 
Tune-in, Opt-out. Old media aren't dead, but they sure smell funny.  A discussion featuring Jim Garrity of Wachovia, Chuck Fruit of The Coca-Cola Company, John Gilbert of TJX Companies and Steve Pinetti of Kimpton Hotels & Restaurants. (pdf)

 
Eye of Icon Roundtable
 
Eye of the Icon.
When it comes to iconic status, some brands have it while others never will. A discussion featuring Andrea Spiegel of JetBlue, Joe Tripodi of Allstate Insurance, Kellie Krug of Visa U.S.A. and Zain Raj of Euro RSCG Chicago. (pdf)

 
Inside Insights Roundtable
 
Inside Insights.
The secrets and surprises of getting at consumer insights. A discussion featuring Ruby Anik of Best Buy, Larry Flanagan of MasterCard Worldwide, Cindy Hennessy of Cadbury-Schweppes, Carol Wentworth of True Value and Spencer Hapoienu of Insight Out of Chaos. (pdf)

 
Innovation Roundtable
  Ringing up Retail. More media dollars are flowing to retail, but how can marketers be sure their money is well spent? Featuring Mike Perry of Kraft Foods, Bob Thacker of OfficeMax, Lisa Bradner of Forrester Research and Jon Kramer of MediaCart Holdings. (pdf)

 
Economics of Imagery
  Economics of Imagery. What is the impact of brand image on marketing R.O.I.? A roundtable discussion featuring Jeff Glueck of Travelocity, Ed Faruolo of CIGNA, Allen Olivo of Yahoo! and David Norris of OnRequest Images. (pdf)