How to create an in-store commercial that will get sales lift.  By Bernie Trueblood. (more)

Like the best jazz bands, marketing needs to be a structured but creative conversation.  By Jim Schroer. (more)

The future of marketing at retail is a new type of “television” that delivers targeted messages when, where and how shoppers want them. By Stuart Armstrong, coo, Digital View. (more)

Can 10 million flies really be wrong? Yes -- and they are circling around your television ads. By Bill Schley and Carl Nichols, principals, david ID. (more)

Heinz turns iconic authenticity into fresh relevance. By Rob Wallace, partner, Wallace Church. (more)

Big lessons can be learned from small retailers. By Tim Dorgan, ceo, J. Brown Agency. (more)

Growth may seem to come easily to the "usual suspects" -- companies like Apple, Google, and Procter & Gamble, for example. Less well known are the growth strategies of companies like Rolls Royce, DeWalt, Mariuchi Bagels and Crack Team USA. What do they understand about growth that others don't? Some thoughts in the latest Fast Company column by Tim Manners. (more)

While it isn't always apparent by the ads that attack you day in, day out, advertisers today have it in their power to produce the ultimate advertisement -- one that creates a fevered buzz without stinging and irritating the very targets it is trying to reach. By Scott Goodson. (more)

Faced with declining profits, declining trip frequencies, flat transaction sizes and a massive migration of heavy user households to alternate channels for just about everything but perishables, supermarkets have their suppliers struggling to excavate core insights that will help turn this picture around. By Chris Hoyt. (more)