Interviews

Born-Again Virgin

Dee McLaughlin, Virgin Megastores

Virgin Megastores sails where others sank.  Dee Mc Laughlin tells how.  An exclusive Q&A interview by Tim Manners. (more)

Woz There, Done That

Steve Wozniak

Apple co-founder Steve Wozniak says good technologists are the best marketers. An exclusive HUB Q&A. (more)

Hoo-Wii!

Reggie Fils-Aime, Nintendo

Nintendo U.S. president and chief operating officer Reggie Fils-Aime on the hows and whys of Wii's winning ways.  An exclusive Q&A interview by Tim Manners. (more)

National Football Intrigue

Lisa Baird, National Football League

Lisa Baird, senior vice-president of consumer products and marketing of the National Football League, says innovation is the name of the game. An exclusive Q&A interview by Tim Manners. (more)

John Fleming

John Fleming, Wal-Mart


Growing big while staying local is Wal-Mart's biggest challenge, says CMO John Fleming. An exclusive HUB interview by Tim Manners. (more)

The Blimpie Revolution

Mark Mears, Blimpie



Mark Mears, chief marketing officer of Blimpie, says it takes a revolution to create a customer. (more)

Netflix Clicks

Leslie Kilgore, Netflix


Having changed the way more than four million Americans watch movies, CMO Leslie Kilgore reflects -- and projects what's next for Netflix. An exclusive HUB interview by senior editor, Rick Leonard. (more)

CMO Insights

Howard Handler, Virgin Mobile USA



Five questions on the role of the CMO and the future of marketing, as answered by Howard Handler, chief marketing officer for Virgin Mobile USA. (more)

Reveries & The Apprentice

Tim Mapes Song Airlines


Word is that Reveries.com figures into the next episode of The Apprentice: Martha Stewart, to air tonight (December 7th). Apparently tonight's challenge involves the soon-to-be-defunct Song Airlines, and the contestants pull up our interview with Song marketing vp Tim Mapes while doing some online research. It's not much more than a quick flash, but supposedly it's clear they are using Reveries.com as a research tool. The show airs on NBC-TV at 9 p.m. EST.

House of Starbucks

Anne Saunders, Starbucks


Anne Saunders, svp of marketing for Starbucks, says creating customer loyalty starts with just one thing: A really great coffee house. An exclusive HUB interview by Tim Manners. (more)

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