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Return on Twitter. The ROI on social media is at retail. By Catherine Boera. (pdf) or (text)
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Digital Shopper Marketing. Research reveals the digital tools that work best for shoppers. By Jason Katz. (pdf) or (text)
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Shopping Optimized. Putting the shopper at the center of retail assortment decisions. By Paul Thompson. (pdf) or (text)
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Packages as People. Creating a full embrace with shoppers starts with packaging. By Barbara Fabing. (pdf) or (text)
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Sixteen Seconds. Your brand has just sixteen seconds to be seen, understood and wanted. By Luc Speisser. (pdf) or (text)
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Baby Love. The “we decade” began almost ten years ago for J&J’s BabyCenter. By Dori Molitor. (pdf) or (text)
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The Retailer's List. To get on the shopper's list, retailers must fill both needs and desires. By Randi Moore. (pdf) or (text)
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True Loyalty. What comes after the circular? Retailers pinpoint better ideas. By Spencer Hapoienu. (pdf) or (text)
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Cracked Rear View. Putting category before brand is like driving in reverse. By Chris Hoyt. (pdf) or (text)
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Map the Gap. Winning at retail requires innovation across bundles of brand benefits. By Vinit Doshi. (pdf) or (text)
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Supermarket Savvy. Innovative supermarkets tap into emotional and functional desires. By Randi Moore. (pdf) or (text)
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Popping for Shoppers. The "pop-up" trend is driving retail innovation. By Beth Ann Kaminkow. (pdf) or (text)
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The Shopper Aperture. Let's put a new lens on the future of shopper marketing. By Anne Howe. (pdf) or (text)
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The We Decade. Creating community and higher purpose will elevate our brands in the 2010s. By Dori Molitor. (pdf) or (text)
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Smooth Selling. Integrated Selling drives bottom-line sales and better brand performance. By Paul Kramer. (pdf) or (text)
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The Socialized Shopper. New research shows how social media is changing shopping behavior. By Mark Renshaw. (pdf) or (text)
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Think Big! Embrace strategic planning as the great opportunity to build loyalty that it is. By Jim Doucette. (pdf) or (text)
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Shopping for Value. Let's give shoppers more value than they pay for. By Al Wittemen. (pdf) or (text)
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Precision, Prudence & Passion. A study of multichannel shoppers yields valuable insights. By Masha Sajdeh and Nick Jones. (pdf) or (text)
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Real-Time Loyalty. Green Hills Market builds loyalty where the shopper, product and store converge. By Richard Guha. (pdf) or (text)
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Stand By Me. A year ago we were angry. Now we'd like some tender, loving care. By Dori Molitor. (pdf) or (text)
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Citizenship Branding. Loyalty grows when brand values and strategy align. By Scott Osman. (pdf) or (text)
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Leading with Loyalty. Brand rituals build loyalty and drive growth. By Zain Raj. (pdf) or (text)
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Feeling the Media. Making shoppers feel the love means making the media feel their pain. By Al Wittemen. (pdf) or (text)
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Screen Gems. The convergence of digitalmedia at retail is re-defining the shopping experience. By Vince Weiner. (pdf) or (text)
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Open Up! Are you up for the challenge of open branding? By Alex Do. (pdf) or (text)
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Activating Creativity. Bringing brands to life across channels and disciplines moves people to action. By William Rosen. (pdf) or (text)
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Codeword: Partnership. Television is alive and well for advertisers who innovate and collaborate. By Cindy Jolicoeur. (pdf) or (text)
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Burt's Buzz. At Burt's Bees, a culture of caring is both the medium and the message. By Dori Molitor. (pdf) or (text)
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Shopper-Marketing Online. Walmart sets the standard for engaging consumers online. By Greg Murtagh. (pdf) or (text)
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Digital Bridges. New research uncovers keys to successful digital-media integration. By Jim Garrity and Kerry O'Connor. (pdf) or (text)
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The Shopper's Perspective. Value-seeking behaviors may transcend demographics. By Mack Hoopes. (pdf) or (text)
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Minding the Store. The “best of the best” in shopper marketing get better and better. By Chris Hoyt. (pdf) or (text)
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Brand the Experience. Seven “simple” questions clear the path to innovation and growth. By Al Wittemen and Marta LaRock. (pdf) or (text)
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Long-Live Brands! National brands need to up their game to stay on top. By Mitch Blum. (pdf) or (text)
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Brand-Image Boffo. A behind-the-scenes look into the making of NetApp’s global brand. By Britt Dionne. (pdf) or (text)
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Map the Market. An understanding of consumer behavior frames a brand's competitive advantage. By Eric Greifenberger. (pdf) or (text)
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Branding Sales Culture. Recapturing the value of selling skills is critical to building brand identity. By Joel Nickelsen. (pdf) or (text)
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The Hub Top 12. The “best of the best” in shopper marketing get better and better. By Chris Hoyt. (pdf) or (text)
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Shopper-Friendly Culture. Growth at retail demands a more holistic view of shopper marketing. By Ted Taft. (pdf) or (text)
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The Three-Percent Club. Brands that empathize rationally and visually get more attention at the shelf. By Jason Sorley. (pdf) or (text)
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Insight-Out Design. Great design informed by solid research is the shortest distance between a shopper and a brand. By Susan Newlson and Mary Zalla. (pdf) or (text)
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Brands to Retail. Seven "simple" questions clear the path to innovation and growth. By Al Wittemen and Marta LaRock. (pdf) or (text)
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Johnny the Bagger. An emotional connection is more important than ever at retail. By Al Wittemen. (pdf) or (text)
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The Net Brand Effect. A portfolio approach to pricing is critical to brand growth at retail. By Paul Thompson. (pdf) or (text)
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Store Brand Surprise. An in-store test reveals unexpected dynamics between national and retailer brands. By Chip Miller. (pdf) or (text)
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Touching the Elephant. Shopper marketing is the elephant in the room that nobody sees quite the same way. By Chris Hoyt. (pdf) or (text)
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McDonald's Gets McBetter. For McDonald's, McActions speak louder than McWords. By Zain Raj and Paula Ausick. (pdf) or (text)
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An Innovator's Blueprint. Innovation effectiveness is the key to growth in challenging times. By Vince Weiner. (more)
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Secret Sauce. There's absolutely nothing about this recession that a little bit of good chocolate and a lot of great retail can't cure. By Vince Weiner. (more)
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Solutions Without Walls. Innovation demands tearing down walls between consumers and shoppers. By Al Wittemen. (more)
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Green Pragmatism. Eco-savvy consumers should be at the center of your brand strategy. By Cindy Jolicoeur. (more)
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Box of Tools. Innovation is a set of philosophies and methods to help solve problems in creative ways. By Luke Mansfield. (pdf) or (text)
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Retail as Runway. Left-brained brands should take a cue from right-brained retailers. By John Wilkins. (pdf) or (text)
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The Shopper's Journey. A new study reveals what our struggle for meaning and identity says about the way we shop. By Tim Scholler. (pdf) or (text)
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T-Minus Ten. A Hub benchmark study says the shopper-marketing rocket ship is ready for liftoff. By Chris Hoyt. (pdf) or (text)
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A Mighty Wind. Shopper marketing isn't about the shopper. It's about the retailer. By Jon Kramer. (pdf) or (text)
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Shoeless Cobblers. Agencies must reinvent their business models. By Chris Maher. (pdf) or (text)
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